The best part about being visible in a featured snippet is that you don’t need to rank number 1 in the SERP order to be featured. They have more value than any other standard search results as these are considered by users as recommendations from Google. Why do I need featured snippets?įeatured snippets offer maximum visibility to the content published on websites. The video featured snippets usually appear when you want to learn a tutorial.Īccordion featured snippets appear as hidden tabs on the SERP, which you need to click on to retrieve the content. The table featured snippets show content in the form of a table in position 0 of SERP.
List snippets appear in the form of a list as shown below. Paragraph featured snippets appear on the top of the SERP as an excerpt from a webpage answering your specific query. Types of Featured Snippets Paragraph featured snippets In addition to this, Google Answer Box is not attributed to any website. However, featured snippets are different from Google Answer Box as these are results that Google’s algorithm auto-generates rather than taken from the websites that are indexed. In a featured snippet, you can usually find a part of the content taken from a website indexed by Google that shows the answer to the specific query of an end-user. This is the reason why featured snippets are also known as Position zero results. If you aren’t already familiar with featured snippets, it refers to the search results that appear at the top of the SERP, above the first organic search result (Position 1). Source: HubSpot What Are Featured Snippets? Hubspot has a different story to tell as their report suggests that the website that makes it to the featured snippets gets a 2x higher click-through-rate. There’s barely a need to click on different websites and look for answers to the user’s queries. However, discussions are ripe about how featured snippets optimization are resulting in more “no-click” results.
The increasing popularity of featured snippets can be attributed to the fact that they provide users with quick and informative results. Given below is a graph that compares the number of search results that came up with featured snippets between the years 2014-2018. Google featured snippets are an astounding opportunity for advertisers to soar above their competitors on page one, increase online visits, and boost conversions. According to a recent study, the number of results in Position zero of Google or featured snippets has been increasing steadily every year. Usually, the first thing users see on the SERP is a featured snippet. According to Moz, a whopping 23% of all search result pages include a featured snippet. The popularity of featured snippets has been soaring since its inception in 2014.
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